5 Tips to Successfully Combine Email and Social Media Marketing

Improve both your Email Marketing and Social Media Marketing by using some effective tips to combine the two.

Email Marketing is one of the most effective ways to reach your customers. In fact, email is 40 times more effective at acquiring new customers than Facebook or Twitter.

Email Marketing Statistics

1. 82% of companies use email to market.

2. 53% of emails are opened on mobile devices.

3. 29% of online retailers send personalized product recommendations via email.

4. Email marketing has an average ROI of 3800%

5. 81% of online shoppers receiving email based on past purchases considered making another purchase.

6. 92% of online adults use email.

Social Media Marketing vs. Email Marketing

1. Email is 6x more likely to get a click-through than from a Tweet.

2. 72% of people prefer to receive promotional content through an email.

3. 17% of people prefer to receive promotions content from Social Media versus email.

4. Your message is 5x more likely to be seen via email than Facebook.

The Right Combination

While email is quite effective at driving business, it does not need to be in direct competition with Social Media and can be combined to increase your marketing effectiveness.

Here are 5 tips to combine the two platforms for the best results:

1. Post your email campaign on Social Media by sharing a link to the online version.

2. Encourage email readers to share the email with their followers on the Social Sites, be sure to provide the sharing buttons.

3. Email subscribers are 3 times more likely to share your content through Social Media.

4. Encourage email sign-ups by using the integrated app on your Facebook Page.

5. Use content snippets from your newsletter as updates on Twitter, Facebook, and LinkedIn.

Information & INFOGRAPHIC provided by Payfort

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