Just the Stats: Why Digital Marketing is Crucial for Local Small Business

Aug 4, 20211 min read

41% of Local Businesses depend on Social Media to drive revenue.
74% of consumers rely on Social Media to guide their purchasing decisions.
One-Third of internet users research products and brands on Social Media.
81% of shoppers research online before purchasing.
49% of consumers rely on influencer recommendations.
75% of local-intent mobile searches result in offline store visits within 24 hours.
Customers who engage with a business on Social Media will spend up to 40% more with that business.
91% of customers have visited a store because of an online experience.
80% of smartphone users use mobile phones for shopping research. 80% of those shoppers do their mobile research in store.
71% of consumers who had a positive experience will recommend the business.
46% of all Google searches have local intent.
76% of people who search for something nearby on their smartphone visit a related business within a day, and 28% of those searches result in a purchase.
Researching online reviews is the top way customers research businesses.
Content marketing generates three times as many prospects as outbound marketing, but costs 62% less.